Paid Media Strategist

Budget: R35,000 - R45,000

Location: JNB, ZA

Working Type: In-office 3 days a week. (Mondays, Tuesday and Fridays)‍

Key Responsibilities:

• Campaign Management: Develop, execute, and manage paid media campaigns on Google Ads and Meta (Facebook and Instagram) platforms.
• Strategy Development: Create comprehensive media strategies tailored to the FMCG industry, aligning with business goals and market trends.
• Performance Analysis: Monitor, analyse, and report on campaign performance, utilising analytics tools to assess key metrics and KPIs.
• Optimisation: Continuously optimise campaigns for better performance, including A/B testing, bid management, and creative adjustments.
• Budget Management: Plan and manage media budgets, ensuring efficient allocation and spending.
• Collaboration: Work closely with the creative and content teams to develop engaging and effective ad creatives and messaging.
• Reporting: Generate detailed reports using software tools such as Google Analytics, Data Studio, and other reporting platforms, providing insights and recommendations to stakeholders.‍
• Industry Trends: Stay updated with the latest trends and best practices in paid media, digital marketing, and the FMCG sector.

Requirements:

• Experience: Minimum of 3 years of experience in paid media strategy, specifically with Google Ads and Meta platforms.
• FMCG Experience: Proven track record of managing paid media campaigns for FMCG brands.
• Analytical Skills: Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Technical Proficiency: Proficient in using reporting and analytics tools such as Google Analytics, Data Studio, Meta Business Suite, and other relevant software.
• Communication: Excellent communication skills, with the ability to articulate strategies and results to non-technical stakeholders.
• Detail-Oriented: Strong attention to detail and a passion for optimising campaign performance.‍
• Creative Thinking: Ability to think creatively and propose innovative solutions to meet business objectives.

Preferred Qualifications:

• Certifications: Google Ads and Meta certifications are a plus.‍
• Education: A degree in Marketing, Advertising, Business, or a related field is preferred.

How can I apply?

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