Performance Marketing Specialist

Budget: up to R55,000 per month (excluding Group Life Cover)

Working Environment: Hybrid, 2 days a week in-office

Location: Stellenbosch, Cape Town

Start Date: 01 Feb 2026

Key Responsibilities:

Campaign Planning, Execution & Optimisation

• Plan, set up, manage, and optimise paid digital campaigns across Google Ads, Meta, and other relevant platforms
• Align campaigns to business objectives including lead generation, customer acquisition, engagement, and conversion
• Conduct ongoing A/B testing on ads, audiences, and landing pages to improve performance
• Optimise budgets, targeting, and creative based on performance data and insights

Performance Analysis & Reporting

• Monitor key performance metrics such as CTR, CPA, conversion rates, and ROAS
• Produce regular performance reports and dashboards for internal teams and senior stakeholders
• Translate data insights into clear, actionable recommendations to improve future campaign performance

Creative & Cross-Functional Collaboration

• Brief and collaborate with designers to produce platform-specific creatives and messaging
• Provide input on copy, audience segmentation, and offer positioning
• Ensure all creative aligns with our brand voice and campaign objectives

Innovation & Continuous Improvement

• Stay up to date with platform updates, algorithm changes, and paid media trends
• Test new formats, channels, tools, and campaign ideas
• Contribute learnings and best practices to the wider marketing team

Technical Requirements & Qualifications:

• 5+ years’ experience in digital or performance marketing (Essential)
• Google Ads
• Meta (Facebook & Instagram) Ads Manager
• Google Analytics and performance reporting tools
• Paid media and social media management platforms
• Adobe Suite, Figma
• WordPress
• MS Office / Google Workspace

Fill out the below form, to apply to join the community and explore the opportunity.