Product Marketing Lead

As Product Marketing Lead, you will play a key role in aligning product offerings with our brand and ensuring they resonate with our customer base. You will craft compelling value propositions, support go-to-market strategies, and help shape how our product benefits are communicated both online and offline. Working closely with product, design, tech, and sales teams, you'll lead insight-driven campaigns that promote product understanding, drive adoption, and increase customer engagement — all while contributing to broader brand growth efforts.

CPT

Full Time

About this position

Budget: R40 000 - R50 000 (per month)

Location: Stellenbosch, Cape Town

Working Environment: Hybrid (2-days)

Start Date: ASAP

Key Duties & Responsibilities:

Campaign Execution & Product Marketing

Understand the full suite of our products and how they meet customer needs
Plan and execute campaigns to drive product usage, education, and adoption
Collaborate with product stakeholders to stay aligned on roadmaps and releases
Translate technical product features into impactful messaging and creative briefs
Localise campaigns for audiences such as shopkeepers, agents, and partners
Support rollout of marketing collateral across online and offline channels

Partner & Field Activity Support

Collaborate with the Channel Lead: Partner Management to provide tailored marketing support
Coordinate KYC drives, awareness campaigns, and product pushes to key customer segments
Work alongside Sales, Customer Experience, and Operations to ensure execution in the field is effective and relevant

Data & Performance Analysis

Monitor and report on campaign and product marketing performance
Use data to inform future campaigns and optimise existing strategies
Share insights across marketing, product, and field teams for continuous improvement

Collaboration & Process

Work within agile marketing frameworks to test, refine, and launch campaigns rapidly
Align closely with the Head of Brand & Marketing to maintain messaging consistency and brand tone
Ensure all marketing material is current, relevant, and impactful
Document and share campaign learnings for future initiatives

Technical Requirements:

Minimum 5 years’ experience in brand management or product marketing (essential)
Experience in fintech, telco, or FMCG sectors (advantageous)
Proven success supporting product development and launches (essential)
Understanding of informal markets and consumer behaviour (advantageous)
Strong reporting and presentation skills
Grade 12 or equivalent (essential)
Tertiary qualification in Marketing, Communications, or Business (essential)

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.