Senior Copywriter/Content Writer (EE)

Main Responsibilities:

• Develop plans for generating meaningful content to drive increased traffic, engagement and brand visibility, in line with customers characteristics and online preferences
• Conceptualise and plan for digital content storyline and layouts for various channels ensuring content remains fresh and exciting
• Brainstorm, design and deliver content in different forms including video, photographs, social, written, etc.
• Produce general copywriting for websites and blogs including:

- Copywriting for consumer and corporate website

− Promotional website content: promotions, events, advert banners, and special offers;

− Promotional copy for emails;

− Social media content – organic and paid

− Promotional and enticing copy for online advertising campaigns (e.g. Google Adwords, Facebook Ads);

• Attends occasional events to support real-time and wrap-up coverage.
• Develop and upload content to social platforms: Facebook, Instagram, YouTube, Twitter, LinkedIn
• Develop and upload content to digital paid media platforms: Google Search, Google Display
• Develop and upload dynamic content (specials, events and promotions) to the website
• Proof-read and edit content for various platforms
• Review and optimise the ongoing performance of all content using key SEO strategies and tools to ensure growth.
• Own the photographic e-commerce assets and image library including renaming, resizing and uploading images from photoshoots
• Facilitate the image editing process, including retouching and resizing with speed and accuracy
• Work with editors, producers and other designers to resolve technical and/or design issues.
• Correspond and obtain approvals on final content, against brief
• Be an ideas bank of new innovation and concepts to be used as a foundation for content for various online channels in line with business requirements
• Perform content audits
• Commission, edit and proofread content ensuring it meets style, tone and marketing message requirements, as well as reflecting the brand
• Co-ordinate the online community content and reputation management, engaging with communities across all social platforms; Adobe social listening, tracking and tagging and respond to complaints, inquiries and comments through Adobe Social.
• Complete monthly content and social (organic and paid) reports, including the analysis and ROI of relevant content aimed at specific channels and market segments.
• Maintain an extensive digital and physical collection sample archive

Qualifications:

• 3 Year Bachelor’s Degree preferably in marketing, communication, English or journalism
• Copywriting certification
• GAIQ certification is an advantage
• A minimum of 3 years’ experience marketing with experience using one or more digital content management systems (Adobe Experience Manager, WordPress, etc.)  
• Experience co-ordinating and managing suppliers and an outsourced content team
• Knowledge / ability to use a social media scheduling tool
• Digital content management systems (Adobe Experience Manager, WordPress, etc.)  
• Rules of each social platform and best practice
• Digital asset management
• SEO: keyword implementation, site links, metadata
• Basic HTML and CSS understanding
• Basic understanding of Google Analytics
• Ability to use browser developer tools to review content on different device screen sizes.
• Knowledge of bootstrap
• Knowledge and enjoyment of sport

Advantageous

• Google Webmaster
• Photoshop and basic design skills
• Digital User Experience (UX)
• Schema.org enhancements
• Digital User Experience (UX)

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.