Senior Paid Media Specialist (Freelance)

Hourly Rate: up to R640

Start Date: ASAP

Location: Remote

Working Output: 20 - 25 hours per month (potential to increase)

Contract Duration: Month-month / Ongoing

Key Responsibilities:

• Develop, manage, and optimise multi-channel paid campaigns (Google, Meta, LinkedIn, TikTok) with clear ROI and KPI alignment.
• Design testing roadmaps across creative, copy, audience, and funnel stages.
• Implement advanced attribution strategies using GTM, GA4, and Looker Studio.
• Collaborate with SEO, CRO, and content teams to ensure integrated marketing performance.
• Analyse data and present insight-driven recommendations directly to clients.
• Stay ahead of digital trends, platform updates, and emerging ad tech opportunities.

Technical Requirements:

• 5+ years of hands-on paid media experience (agency or in-house), managing budgets across multiple platforms.
• Proven track record in scaling B2B and B2C campaigns, ideally within fintech, SaaS, or data-driven industries, and internationally.
• Strong analytical mindset with experience in ROAS/CAC/LTV analysis.
• Excellent understanding of audience segmentation and attribution models.
• Ability to work cross-functionally and communicate with senior stakeholders.
• Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager
• Analytics & Reporting: Google Analytics (GA4), Looker Studio, Tag Manager, Google Sheets
• Bonus: Experience with server-side tracking, automation tools (e.g., Shirofune, n8n, Supermetrics), or AI ad-optimisation platforms.
• Familiarity with project management tools (ClickUp, Asana, or Trello).

How can I apply?

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