Social Media

Social Media Specialist (Contract)

We’re looking for a creative and results-driven Social Media Specialist to lead our presence across social platforms through high-impact, betting-related content. This role will focus on audience growth, engagement, and delivering campaigns that connect with sports betting fans. Ideal for someone passionate about social media, sports, and trends.

CPT
Freelancer

About this position

Retainer: R20 000 - R28 000 per month (based on experience and previous betting exposure)

Contract Duration: 6-months (intention to go perm)

Working Location: Cape Town

Start Date: ASAP

Main Responsibilities:

  • Develop and execute social media strategies in line with the SuperSportBets brand
  • Create and publish daily betting-led content across Facebook, Twitter/X, Instagram, TikTok, and YouTube
  • Produce short-form, lo-fi video content (betting previews, celebrations, reactions) using tools like CapCut and Canva
  • Repurpose campaigns and promotions into platform-optimized daily content
  • Monitor live sports and trending moments for real-time, reactive content
  • Engage with the sports betting community via comments, DMs, polls, and memes
  • Analyze performance using tools like Meta Business Suite, TikTok Creator Studio, and Twitter Analytics to iterate and improve
  • Write quick blog posts, captions, banners, and social copy aligned with brand voice and compliance standards
  • Collaborate with content creators, designers, and the broader marketing team to support campaigns
  • Maintain a rolling content calendar aligned with sporting events and business goals
  • Partner with influencers, sports personalities, and brand ambassadors
  • Manage paid social campaigns where relevant

Essential Skills & Qualifications:

  • Requirements & Qualifications:
    • 3–4 years in social media management or similar roles, preferably in sports, betting, or gaming
    • In-depth understanding of betting audiences, lingo, and content formats that resonate
    • A quick, sharp writer able to adapt tone across formats and channels
    • Comfortable working in a fast-paced, live-sport-driven environment
    Technical skills/software proficiency:
    • Meta Business Suite
    • Canva
    • CapCut
    • Twitter Analytics
    • TikTok Creator Studio
    • Hootsuite
    • Sprout Social

How can I apply?

Fill out the below form, to apply to join the community and explore the opportunity.