Marketing Assistant

Main Responsibilities:

Duty 1: Marketing Operations & Content Coordination

• Own and maintain the master marketing calendar across all marketing channels and initiatives.
• Coordinate activity between internal stakeholders, external agencies, designers, and content partners.
• Ensure projects, campaigns, and content deliverables are completed on time and aligned with marketing priorities.
• Maintain marketing dashboards and reporting tools, providing visibility into campaign performance and upcoming activity.
• Act as the operational hub of the marketing team, ensuring workstreams remain organised and on track.

Duty 2: Social Media, Content & Community Management

• Plan, schedule, and publish content across Instagram, LinkedIn, YouTube, and other relevant channels.
• Draft and adapt social media copy based on strategic direction provided by the Head of Marketing.
• Support the execution of the social media strategy developed alongside external agency partners.
• Coordinate content production workflows with internal and external creative resources.
• Maintain consistency across content calendars and publishing schedules.

Duty 3: Campaign Administration & Marketing Support

• Take ownership of ongoing WhatsApp campaign administration and execution.
• Manage updates, optimisation requests, and content changes across automated customer journeys.
• Support ambassador and community initiatives through outreach, coordination, and relationship management.
• Assist with customer engagement and community-building activities.

Duty 4: Market Research & Reporting

• Attend meetings with external agencies and marketing partners.
• Capture notes, track actions, and coordinate follow-up activities.
• Prepare briefs and documentation for review and sign-off by the Head of Marketing.
• Support campaign implementation across performance marketing, PR, content, and brand initiatives.

Duty 5: Marketing Logistics & Brand Support

• Conduct competitor and market research and summarise findings for internal stakeholders.
• Monitor industry trends, emerging opportunities, and marketing best practices.
• Assist with website content updates, news articles, and media announcements.
• Coordinate company merchandise, promotional materials, and marketing logistics.
• Support broader brand-building initiatives as the company expands into new marketing channels and audiences.

Technical Requirements:

• 1–3 years' experience in a Marketing Assistant, Marketing Coordinator, Content Coordinator, Community Coordinator, or similar marketing role.
• Experience managing content calendars and coordinating multiple marketing projects simultaneously.
• Comfortable drafting social media copy and supporting content creation initiatives.
• Strong organisational and project management skills.
• Experience working with marketing agencies or external partners is advantageous.
• Basic understanding of digital marketing, social media, and marketing performance metrics.
• Strong design eye and ability to work within design-led environments (Figma exposure advantageous).
• Fintech, technology, or financial services are advantageous but not essential.

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