Paid Media Lead (Contract)

Key Duties & Responsibilities:

1. Campaign Management and Strategy

• Work closely with management and share insights towards the Department’s strategic planning and goal setting.
• Identify opportunities for innovation and emerging trends that can drive competitive advantage.
• Lead various campaign strategies and media planning processes, ensuring alignment with divisional goals.
• Monitor and report on budget performance across all campaigns.
• Identify and implement cost optimisation opportunities.
• Support annual budget planning process.
• Ensure compliance with financial protocoals and approval processes.
• Lead platform growth initiatives, ensuring the business stays ahead in key categories.

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1.2 Oversee Operational Delivery

• Oversee day-to-day operations of campaigns and projects in collaboration with agency partners and cross functional teams.
• Ensure timely delivery of all required assets to agency partners.
• Facilitate coordination among marketing, internal, studio, digital, CE, and line management teams.
• Collaborate with various teams to optimise first-party client lists, enabling targeted upselling and cross- selling initiatives.
• Monitor campaign performance, identifying potential issues and presenting concerns to the Head of Paid Media and Measurement.
• Utilise insights from marketing analytics to refine campaign targeting and enhance post-campaign reporting.
• Continuously optimise campaign strategies based on real-time performance monitoring and analysis.
• Ensure effective communication flow between team members and stakeholders.

2. Reporting & Insights

• Support manager in preparing strategic presentations and reports.
• Responsible for monthly campaign reports and post campaign analysis. Ensuring that these are completed as per the agreed times and presented to teams.
• Provide insights towards the monthly management reports across portfolio. Deliver ad hoc reporting as required by the Manager.
• Lead monthly insight reviews with internal teams, focusing on performance insights and strategic growth areas.
• Lead the delivery of data-driven insights and recommendations based on campaign analysis and reporting.
• Lead post-campaign evaluations and ensure learnings are applied to future strategies.

3. Thought leadership and best practice

• Adopt and drive standards and practices, holding responsibility for oversight of the adoption and application of standards and practices by team members.
• Provide subject matter expertise and guidance in respect of the relevant frameworks, policies and practices and deal with escalated or referred matters from team members.
• Provide paid media best practice support and guidance.
• Share learnings across what worked and what didn’t.
• Share media knowledge from campaign learnings, media agency and media partners.
• Ensure internal teams are informed on latest platform updates, audience trends, and media innovations that can impact the business.

4. Stakeholder Management

• Act as the main paid media contact for internal teams ensuring seamless communication.
• Work closely with the digital media buying and execution teams to ensure flawless execution of campaigns.
• Partner with the Performance marketing team lead,
• Paid Media Platform specialist, and external agencies to drive integrated media efforts.
• Act as a key liaison with media partners to ensure access to the latest insights, tools, and betas.

Technical Requirements & Qualifications:

• 5+ years brand marketing experience in a large, complex and client focused organisation.
• In-depth understanding of paid media landscape.
• Campaign performance measurement and optimisation.
• Cross functional project coordination / Management.
• Principles of brand marketing and paid media.
• Paid media platforms (Google, Meta, Programmatic, etc.)
• Marketing analytics and reporting tools
• Data analysis and segmentation tools