Digital Campaign Coordinator / Paid Media Campaign Coordinator

Main Responsibilities

Campaign Setup & Execution

• Set up end-to-end campaigns on platforms such as Meta Ads Manager, TikTok Ads Manager, Google Ads, YouTube Ads, LinkedIn Campaign Manager, and other digital advertising platforms.
• Upload campaign creative assets including videos, static images, carousels, copy, headlines, descriptions, and call-to-action buttons.
• Ensure campaign naming conventions are followed correctly.
• Configure ad groups, audiences, placements, budgets, schedules, and targeting according to campaign briefs.
• Ensure campaign objectives are selected correctly, including awareness, traffic, lead generation, conversions, engagement, reach, and video views.
• Ensure all platform requirements, creative sizes, copy specifications, and formats are met before launch.
• Support the launch of brand campaigns, lead generation campaigns, remarketing campaigns, traffic campaigns, and video view campaigns.
• Conduct pre-launch quality assurance checks to ensure campaigns are error-free.

Campaign Quality Control

• Check all campaign links, landing pages, forms, UTMs, and tracking before campaigns go live.
• Review ad copy for spelling, grammar, brand consistency, and correct messaging.
• Ensure correct audiences, exclusions, and targeting settings are applied.
• Confirm daily and lifetime budgets are accurate.
• Verify campaign start and end dates.
• Ensure creatives align with approved campaign briefs.
• Identify and escalate issues before launch.
• Ensure campaigns comply with platform advertising policies.

Tracking, Tagging & Reporting Support

• Add and verify UTM tracking links.
• Support conversion tracking checks where required.
• Ensure pixels, tags, events, and tracking codes are correctly considered during campaign setup.
• Pull campaign performance data from advertising platforms.
• Prepare weekly and monthly campaign performance reports.
• Track metrics including impressions, reach, clicks, CTR, CPC, CPM, video views, leads, CPL, conversions, engagement, and spend.
• Highlight campaign trends, issues, and optimisation opportunities.
• Assist with campaign screenshots, proof-of-live documentation, and internal reporting.
• Maintain campaign tracking sheets and status documents.

Platform Management

• Work within Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads Manager, LinkedIn Campaign Manager, and other campaign platforms.
• Support the building, monitoring, and coordination of email and WhatsApp campaigns.
• Keep campaign dashboards, tracking sheets, and naming structures organised.
• Monitor campaign delivery and flag issues such as rejected ads, under-delivery, overspending, or poor-performing creatives.
• Assist with audience setup, retargeting lists, and custom audiences.
• Support A/B testing for creatives, copy, audiences, and placements.

Campaign Monitoring & Optimisation Support

• Monitor campaign performance daily or as required.
• Track spend pacing against budgets.
• Flag campaigns that are underperforming, overspending, or not meeting expectations.
• Assist with basic campaign optimisations under guidance, including pausing poor-performing ads, updating budgets, or replacing creatives.
• Support audience and creative testing initiatives.
• Identify early signs of creative fatigue or declining engagement.
• Share campaign performance insights and recommendations.
• Assist with post-campaign reporting and learnings.

Creative & Content Coordination

• Work closely with designers, copywriters, content creators, clients, and marketing teams to gather campaign assets.
• Ensure creative files meet platform specifications.
• Coordinate missing assets, copy, approvals, and links.
• Ensure campaign messaging remains aligned across all platforms.
• Brief minor creative or copy adjustments to relevant teams where required.
• Keep creative asset folders and documentation organised.
• Maintain records of approved campaign creatives and copy.
• Support the adaptation of campaign assets across multiple platforms.

Admin, Communication & Workflow Management

• Manage campaign setup timelines and delivery deadlines.
• Update campaign status documents and task management systems.
• Communicate clearly with internal stakeholders regarding campaign progress.
• Attend campaign briefing, planning, and status meetings.
• Take notes and follow up on campaign actions.
• Keep campaign folders, reporting documents, and workflows organised.
• Ensure all required approvals are received before campaigns go live.
• Escalate issues quickly where timelines, assets, tracking, or approvals may impact delivery.

Requirements & Qualifications

• 2–4 years’ experience in digital marketing, paid media, campaign coordination, media buying, or performance marketing support.
• Experience working on paid digital campaigns across multiple platforms.
• Strong understanding of social media and digital advertising ecosystems.
• Experience setting up campaigns on Meta, Google, YouTube, TikTok, LinkedIn, or similar platforms.
• Experience working with campaign briefs, budgets, creative assets, and reporting.
• Strong written and verbal communication skills.
• Excellent attention to detail and organisational skills.

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