CRM Coordinator

Key Duties & Requirements:

• Co-ordinate and deploy CRM campaigns across email, SMS, push notifications, onsite messaging, and owned channels.
• Pull and prepare campaign audiences, lists, and target groups using platform filters, spreadsheets, BI tools, or SQL where applicable.
• Support setup, maintenance, and optimisation of automated journeys across CRM platforms.
• Assist with the setup of bonuses, free bets, reward communications, and promotional mechanics.
• Conduct thorough QA checks across audience rules, merge fields, links, tracking, bonus setup, scheduling, and suppressions prior to deployment.
• Monitor live campaigns and escalate issues, anomalies, or underperformance quickly.
• Support campaign reporting, ROI monitoring, and post-campaign reviews.

Technical Requirements & Qualifications:

• 1-3 years experience in CRM, email marketing, campaign operations, lifecycle marketing, or similar execution-focused role.
• Experience working in a fast-paced digital environment with regular campaign deployment.
• Hands-on experience with CRM or marketing automation platforms.
• Experience with Playtech, Everlytic, Panacea, Optimove, Braze, Salesforce Marketing Cloud, HubSpot, or similar advantageous.
• Proficiency in Microsoft Office Suite, especially Excel.