CRM Specialist

Key Duties & Requirements:

• Build and deploy CRM campaigns across email, SMS, push notifications, onsite messaging, and related owned channels.
• Pull and prepare campaign audiences, lists, and target groups using platform filters, spreadsheets, BI tools, or SQL.
• Set up, maintain, and optimise automated journeys in CRM platforms such as Playtech, Optimove, or similar systems.
• Conduct detailed QA checks across segmentation, merge fields, links, tracking, bonus setup, scheduling, suppressions, and personalisation logic before deployment.
• Monitor live campaigns and flag issues, anomalies, or underperformance quickly.
• Edit or adapt email templates and content blocks where basic HTML/CSS knowledge is required.

Technical Requirements & Qualifications:

• 3-8 years experience in CRM, email marketing, campaign operations, or lifecycle marketing.
• Hands-on experience with CRM or marketing automation platforms.
• Experience with Playtech, Everlytic, Panacea, Optimove, Braze, Salesforce Marketing Cloud, HubSpot, or similar advantageous.
• Basic HTML/CSS skills highly advantageous. BI reporting or basic SQL skills highly beneficial.