Head of Strategy (Part Time)
The Head of Strategy & Performance is responsible for driving client performance outcomes, elevating strategic execution across accounts, and strengthening attribution-led decision-making within the business. This role provides leadership to the strategist team, ensures consistent reporting excellence, and proactively identifies and resolves performance risks across client portfolios to improve retention, commercial impact, and long-term growth. LinkedIn remains a central channel within the agency’s client offering; however, the role prioritises deep B2B paid media strategy and leadership capability over channel specialisation alone.
About this position
Team Leadership & Development
- Lead, mentor, and develop a team of Strategists to strengthen strategic thinking and performance accountability.
- Drive outcome-based planning aligned to client commercial objectives.
- Conduct performance reviews, implement improvement plans, and maintain high standards of delivery and communication.
- Manage paid media strategic direction across the team and ensure alignment across accounts.
Performance Strategy & Governance
- Oversee client performance against agreed KPIs and commercial targets.
- Provide senior strategic oversight across B2B paid media campaigns.
- Intervene early on underperforming accounts with corrective strategy and optimisation frameworks.
- Guide cross-channel performance planning across LinkedIn, Google, and Meta environments.
Attribution & Performance Measurement
- Own attribution strategy across the client portfolio.
- Ensure onboarding and effective use of attribution platforms.
- Maintain performance dashboards and promote data-driven decision-making.
- Translate attribution insights into clear client-facing narratives and recommendations.
Reporting Quality & Strategic Intervention
- Define and enforce End-of-Month and End-of-Quarter reporting standards.
- Review and score reporting quality across the strategist team.
- Provide actionable strategic feedback to improve performance outcomes.
- Ensure consistent, high-quality client communication and storytelling.
Technical Requirements & Experience
- 5–8+ years’ experience in performance marketing, digital strategy, or paid media leadership.
- Strong B2B paid media background (essential) across platforms such as LinkedIn, Google Ads, and Meta.
- Minimum 3–5 years’ direct experience in B2B marketing environments.
- Proven experience managing and developing paid media or strategy teams (non-negotiable).
- Demonstrated success driving measurable client performance outcomes.
- Bachelor’s degree in Marketing, Business, or related field preferred (or equivalent practical experience).
- Exposure to LinkedIn campaigns, and the ability to be cross-trained on LinkedIn-specific execution.
- Deep understanding of B2B buyer journeys, lead generation, and attribution-driven optimisation.
- Attribution platforms (e.g., Fibbler, Dreamdata or equivalent), performance dashboards and analytics tools, CRM/reporting systems, MS Suite or Google Workspace.
- Familiarity with campaign management and reporting tools
- LinkedIn Ads experience is highly advantageous and remains a core focus of the role.
- Candidates with strong B2B paid media expertise across Google and Meta will also be considered, provided they have: