Marketing & Administrative Assistant

Key Duties & Responsibilities:

Marketing (75%):

• Develop and execute organic social media strategies across our channels
• Write engaging scripts and captions that convert
• Create original content (graphics, carousels, short-form ideas)
• Brief, manage, and review content from our contract video editor in the Philippines
• Email Marketing (In-House Marketing)

• Write compelling email campaign copy
• Set up and manage campaigns in GoHighLevel
• Monitor performance and suggest optimizations
• Client-Facing Marketing Support
• Upload course content to GoHighLevel membership portals and Skool
• Build email templates from provided copy (implementation, not copywriting)
• Support client onboarding with marketing asset preparation

Administrative (25%):

• Maintain organised documentation and SOPs
• General operational support to keep projects moving

Technical Requirements

Must-haves: 

• 1-3 years experience in marketing, social media management, or administrative coordination (or equivalent portfolio work)
• Strong written communication — you can write copy that sounds human, not corporate
• Comfortable with GoHighLevel (or similar CRM/marketing automation platforms) — or a fast learner willing to get certified quickly
• Organised and detail-oriented — you catch errors before they go live
• Based in Cape Town and able to work hybrid (in-office days TBD)
• Reliable internet and a quiet workspace for remote days

Nice-to-haves: 

• Experience with Skool, Kajabi, or other course platforms
• Basic design skills (Canva, Adobe Express)
• Understanding of SaaS business models and digital products
• Familiarity with project management tools (Asana, ClickUp, Notion, toggl)
• Meta Ad Manager (basic experience)
• Google Workspace experience
• Slack experience

‍Mindset:

• You thrive in small teams where your contribution is visible and valued
• You’re comfortable with ambiguity and can figure things out independently
• You want to grow — this role can evolve into Marketing Manager or Operations Manager within 1-2 years for the right person

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