Performance Marketing
Paid Media & SEO Specialist (Freelance)
Our client is looking for a data-driven and proactive Paid Media & SEO Specialist to help grow online sales, generate high-quality leads, and improve organic visibility across its digital ecosystem. This role is ideal for a junior-to-mid-level digital marketer with strong experience in Google Ads and a solid understanding of SEO, while also having hands-on exposure to Meta advertising. The successful candidate will play a key role in managing and optimising paid media campaigns, improving website performance, and supporting our growth objectives across both B2B and B2C channels.
About this position
Budget:
R14,400 - R20,000 per month
Start Date:
ASAP
Working Type:
6 month Contract | 10 - 20 hours per week
Working Location:
Key Duties & Responsibilities:
Paid Media Management
- Plan, launch, manage, and optimise Google Ads campaigns across:
- Search
- Shopping
- Performance Max
- Display
- Remarketing
- Manage Meta (Facebook & Instagram) advertising campaigns.
- Conduct keyword research and audience targeting.
- Monitor campaign performance and implement optimisation strategies.
- Manage advertising budgets and maximise ROAS and lead generation performance.
- Develop A/B tests for creatives, audiences, landing pages, and messaging.
- Produce monthly performance reports with actionable insights.
SEO & Organic Growth
- Conduct keyword research and identify growth opportunities.
- Implement on-page SEO improvements across product, category, and landing pages.
- Optimise metadata, site structure, content, and internal linking.
- Monitor website health and identify technical SEO improvements.
- Track rankings, organic traffic, and conversion performance.
- Collaborate with content and design teams to improve organic visibility.
Analytics & Performance
- Monitor website performance using Google Analytics 4 and Google Search Console.
- Build and maintain reporting dashboards.
- Analyse customer journeys and conversion funnels.
- Identify opportunities to improve lead generation and e-commerce performance.
Website & Landing Page Optimisation
- Work closely with internal stakeholders to improve landing page conversion rates.
- Recommend website enhancements based on performance data.
- Assist with campaign-specific landing page creation and optimisation.
Technical Requirements
- 2–5 years' experience in digital marketing, paid media, or performance marketing.
- Strong hands-on experience managing Google Ads campaigns.
- Experience running Meta advertising campaigns.
- Solid understanding of SEO best practices.
- Experience with:
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Google Ads Editor
- Strong analytical and reporting skills.
- Comfortable working with data and making optimisation decisions.
- Excellent attention to detail.
- Strong written and verbal communication skills.
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