Performance Marketing
Paid Media Specialist (Contract)
Our client is looking for a fast-thinking, data-driven Paid Media & Growth Specialist who thrives in performance marketing. The role will initially focus on taking ownership of our client’s US Meta Ads (Facebook & Instagram), optimising campaign performance, managing budgets against strict KPIs, and scaling customer acquisition. As the business grows, the role will expand into TikTok, Google Ads (PMax/Search), and YouTube, offering significant growth and ownership opportunities within a high-growth e-commerce startup.
About this position
Budget:
Market Related
Start Date:
Working Type:
Full Time | 12 month Contract
Working Location:
Key Duties & Responsibilities:
- Take full ownership of our US Meta Ads (Facebook & Instagram) campaigns.
- Manage campaign budgets and optimise spend against target KPIs.
- Analyse performance data and identify opportunities for improvement.
- Continuously test audiences, creatives, messaging, placements, and bidding strategies.
- Collaborate directly with the Founder on growth strategy and performance decisions.
- Monitor campaign performance daily and make rapid optimisation decisions.
- Develop scalable customer acquisition strategies for the US Shopify store.
- Prepare structured weekly performance reports with insights and recommendations.
- Support the expansion into TikTok, Google Ads (Performance Max & Search), and YouTube advertising channels as growth targets are achieved.
Requirements & Qualifications:
- 1–3 years of hands-on paid media / performance marketing experience.
- Strong understanding of Meta Ads Manager (Facebook & Instagram).
- Experience working with e-commerce brands (Shopify experience is highly advantageous).
- Strong analytical mindset and ability to interpret performance data.
- Comfortable working directly with leadership in a fast-paced startup environment.
- Curious, proactive, and willing to test and learn quickly.
Technical skills/software proficiency:
- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- Google Analytics 4 (GA4)
- Shopify
- Performance reporting dashboards
- A/B testing methodologies
- Budget and ROAS optimisation
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